I have been testing and using productivity apps for years. One major issue I observed is that, as soon as I sign up for an app, they: Flood with ads Force me to sign up for the premium version Ask for a 5-star rating Whenever I see any of these, I immediately uninstall the app…
Continue reading →Did you know that email marketing is the most lucrative of all digital marketing channels? It brings an estimated ROI of $42 for every $1 spent. This 4,200% ROI is massive compared to the social media ROI. Still, Email marketing is the most underutilized digital marketing platform. Underutilized in the sense that email marketing is totally…
Continue reading →Your ABOUT page and landing pages are not enough to convey your brand message. (Because, there you talk about yourself and your offerings. But, visitors are looking for what’s in it for them. You know that.) If you want to connect with your audience and create a deeper impact, which later leads to bigger sales,…
Continue reading →One of the companies I worked previously with has crores of users, who have signed up with their email IDs to use the service. This company is a digital payment platform, which sends emails every time a user makes a transaction. And users make payments several times a day using this app platform. …
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