Businesses across the world are implementing Pareto Principle to optimize their product innovation and marketing efforts. This principle is helping brands grow at an incredibly faster rate. This article helps you understand the basics of this principle and how to use it in your business. Pareto Principle: Where does it come from? In 1896, Italian…
Continue reading →Did you know that email marketing is the most lucrative of all digital marketing channels? It brings an estimated ROI of $42 for every $1 spent. This 4,200% ROI is massive compared to the social media ROI. Still, Email marketing is the most underutilized digital marketing platform. Underutilized in the sense that email marketing is totally…
Continue reading →Did you know that 28% of small businesses in the United States operate without a business website? And among those with a business website, most of them (71%) have a hard time building and maintaining their website. This is US statistics. You can imagine that this number is on the higher side for countries like…
Continue reading →Your ABOUT page and landing pages are not enough to convey your brand message. (Because, there you talk about yourself and your offerings. But, visitors are looking for what’s in it for them. You know that.) If you want to connect with your audience and create a deeper impact, which later leads to bigger sales,…
Continue reading →One of the companies I worked previously with has crores of users, who have signed up with their email IDs to use the service. This company is a digital payment platform, which sends emails every time a user makes a transaction. And users make payments several times a day using this app platform. …
Continue reading →Recently, a friend was showing me an email he received for some clarification, and I saw that his inbox had 897 unread emails. “Clear it up, you don’t know what you’re missing”, I said. Because the best knowledge of every day for me is coming from emails. I read at least 5 emails a day,…
Continue reading →When the Brihanmumbai Municipal Corporation (BMC) announced the construction of five animal crossings over Goregaon-Mulund Link Road last September, the move was rightly welcomed as being both appropriate and progressive. It is expected that these crossings will help to dramatically bring down the incidence of roadkills. Image courtesy: Montana Department of Transportation Victims of roadkill:…
Continue reading →Turn a tap on and pure honey starts dipping from a beehive into a jar. Incredible, right? But this has become a reality, thanks to a decade-long effort by an Australian father-son duo. Harvesting honey is tedious work. You blow smoke to sedate the bees, squash some that try to sting you, squeeze and spoil…
Continue reading →A veterinary doctor reaching out to help at uncommon hours and reaching remotest areas may be a common news, but it is rare when a vet visits neighbouring islands piloting a self-made plane. Here is the story of Dr. Scott Sims, a vet in Kauai Island, who has not only changed the life of animals…
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