Email marketing is crucial for your business because of two reasons: 

• It acts as a powerful tool to directly connect with your customers
• It drives higher sales without much investment.

Email is the most effective marketing tool in digital marketing. According to Hubspot, email marketing gives you an ROI (return on investment) of $36 for every $1 spent.

“Email has an ability to turn one-time shoppers into loyal customers.” – Jessica Alba

So, there’s a huge opportunity to drive sales and grow your business if you focus on email marketing.

Here are some essential tips for creating a successful email marketing campaign:

1. Build a high-quality email list

What is a high-quality email list? 

It is a list of prospects interested in your business or industry that have opted in to receive your emails. This includes those who have opted in to receive your emails by signing up on your website, social media or through events.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” – David Newman

Here is a list of ways you can build your email list: Building your email list.

2. Customise your emails

On social media, you distribute your message to the masses. But when you send an email, it is directed to one person. 

So, make your message ultra-personal by writing it for one person, making it more personal and relevant.

“Email is the glue that keeps your subscribers connected to your brand.” – Neil Patel

3. Segment your email list

Sending the same email to the whole list is not a good strategy.

To increase the relevance and effectiveness of your emails, segment your list based on their interests, behaviour, or demographics. And then specific emails to specific segments. This will increase the open and click-through rates.

4. Use effective subject lines for better email marketing

Why are subject lines important? Because people first read the subject lines and then decide whether to open them. Craft your subject lines to grab your readers’ attention.

Here are some suggestions for writing effective email subject lines:

5. Keep your emails concise and specific

When you send an email, you have a specific goal to meet. So, make it easy for your readers to understand your message and avoid unnecessary information. Avoid multiple links or images that clutter the message.

Make your emails short and to the point.

6. Use a strong Call to Action (CTA)

A strong Call to Action can instantly convert your email readers into buyers or subscribers. 

But if you did not make the CTA compelling, the purpose of your email is lost. So a strong CTA is a prominent part of your email marketing. 

Here is how to make your CTA effective:

7. Test and optimize your emails

There are many reasons why your emails may not be effective. To test your message, make multiple reiterations and send them to check their effectiveness. 

A/B Testing helps you to test different elements, such as your email subject lines, content flow or CTAs.

“The biggest challenge in email marketing is earning the attention of your subscribers.” – Matt Blumberg

8. Monitor your email markeing metrics

Regularly track the performance of your email campaigns to check open rates, click-through rates, and conversions.

This will help you in making adjustments in your future campaigns.

9. Comply with email marketing regulations

There are different laws in different countries related to the dissemination of marketing emails. These laws require that you take consent from the recipients to send them your marketing emails.

Also, make it easy for subscribers to opt out of receiving your emails. Thirdly, include the physical mailing address of your company in every email.

Failing to comply with these laws can result in significant fines and legal consequences.

Read more: 5 serious problems with business emails