Being empathetic towards others is important. But creating empathy in others towards yourself is equally crucial. Especially for businesses. Here’s a story of how Schlitz Beer created empathy in customers and became a top brand. The Challenge In the early 1900s, Schlitz Beer was facing fierce competition in the brewing industry. The brand was not…
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I have been testing and using productivity apps for years. One major issue I observed is that, as soon as I sign up for an app, they: Flood with ads Force me to sign up for the premium version Ask for a 5-star rating Whenever I see any of these, I immediately uninstall the app…
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The ABC of communication is – Always Be Communicating. This is the fundamental action part of any business — you should always be communicating. You may have one core message or several messages. You should always communicate them to your prospects. Use any form of communication – ads, emails, social media or even SMS –…
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Email marketing is crucial for your business because of two reasons: It acts as a powerful tool to directly connect with your customers It drives higher sales without much investment. Email is the most effective marketing tool in digital marketing. According to Hubspot, email marketing gives you an ROI (return on investment) of $36 for…
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Recently, I read a post on LinkedIn, which said that more than salary it was office politics that made employees quit. And I replied by saying that a deeper reason could be the lack of a higher purpose that an organization has failed to give its employees. But, what is a higher purpose? Before answering…
Continue reading →Businesses across the world are implementing Pareto Principle to optimize their product innovation and marketing efforts. This principle is helping brands grow at an incredibly faster rate. This article helps you understand the basics of this principle and how to use it in your business. Pareto Principle: Where does it come from? In 1896, Italian…
Continue reading →Did you know that email marketing is the most lucrative of all digital marketing channels? It brings an estimated ROI of $42 for every $1 spent. This 4,200% ROI is massive compared to the social media ROI. Still, Email marketing is the most underutilized digital marketing platform. Underutilized in the sense that email marketing is totally…
Continue reading →Did you know that 28% of small businesses in the United States operate without a business website? And among those with a business website, most of them (71%) have a hard time building and maintaining their website. This is US statistics. You can imagine that this number is on the higher side for countries like…
Continue reading →Your ABOUT page and landing pages are not enough to convey your brand message. (Because, there you talk about yourself and your offerings. But, visitors are looking for what’s in it for them. You know that.) If you want to connect with your audience and create a deeper impact, which later leads to bigger sales,…
Continue reading →One of the companies I worked previously with has crores of users, who have signed up with their email IDs to use the service. This company is a digital payment platform, which sends emails every time a user makes a transaction. And users make payments several times a day using this app platform. …
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