Email – the digital version of the direct response marketing – gives you the highest value and ROI. It gives you a $42 return on every $1 you spend. And the best part is, it’s your platform.
Unlike social media, people still see email as a personal, one-to-one form of communication. In contrast, whatever you publish on social media is for mass consumption.
[I’m not saying social media is bad. Because I know that’s where most people live. That’s why you use social media to turn those people into your email subscribers.]
And social media services are NOT your platforms. Their algorithm changes always tend to disrupt your business strategies.
But the email platform you use, done right, can turn your customers into your loyal fan base.
And if you’re already sending tonnes of emails to your customers, there are ways to make them more interactive, entertaining and educating – and thereby creating lasting impact in your customers’ minds.
Fill the form below and let’s discuss the email marketing strategy for your business.